A story fills the phone screen and lives for a day. It is a vertical 9:16 frame, and an image made for a feed either gets cropped at the edges or sits as a band in the middle. Both look careless.
Format
Make the image vertical from the start. Keep anything important away from the edges: the account name sits at the top, the reply box at the bottom, and both cover different amounts on different devices.
Text on the image
- Large. Small screen, read on the move. If it needs squinting, it does not get read.
- Little. One idea. Everything else belongs in the caption, where text can be selected and copied.
- High contrast. Light type on a light photo is readable only on your own monitor.
Why not repeat the caption on the image
Text on an image cannot be selected, copied or forwarded. Caption text can. So the image carries what catches the eye, and the caption carries what the person takes away — see the caption.
Several variants rather than one
The same picture across a hundred stories is a visible trace. Keep a few and rotate: it stops looking repetitive to people, and the account behaves less mechanically. The same logic applies to text — varying message text.
How Neurogram does this
Everything above is manual work that runs into the number of hours in a day. Neurogram does it on your own accounts and without you: it collects channels and audiences, writes comments and replies with a language model, and keeps limits and quiet hours so the accounts survive. See pricing or look at your case.