A sequence of messages can go out in full on a schedule, or it can stop after the first until the person answers. Two approaches with different costs of failure.
Direct mode
The whole sequence goes out regardless of whether anyone replied. Fast and predictable: a list is worked through in a day.
The drawback is that the second message also reaches people who deliberately ignored the first. Those are the messages that end in complaints.
Trigger mode
Only the first message goes out. Everything else goes to people who replied. Anyone who stayed silent receives nothing more.
Slower, fewer touches. But noticeably fewer complaints and longer-lived accounts — and a live account is worth more than one extra touch.
Choosing
- Cold list, strangers — trigger. Silence here usually means no rather than «did not notice».
- Warm list — people who wrote to you, left a request, replied to a story — direct is fine: you already have a reason.
- New accounts — trigger only. A fresh account sending sequences hits a restriction fastest.
About pauses
Both modes need gaps between messages: three in a minute looks equally bad either way — how long a sequence.
What to measure
Comparing modes by messages sent is meaningless. Compare replies per hundred targets and accounts lost to restrictions — measuring outreach.
How Neurogram does this
Everything above is manual work that runs into the number of hours in a day. Neurogram does it on your own accounts and without you: it collects channels and audiences, writes comments and replies with a language model, and keeps limits and quiet hours so the accounts survive. See pricing or look at your case.