The number of messages sent is not a result but a cost. It tells you how many accounts and hours you spent, and nothing else.
What to count
- Replies per hundred sent. The base metric; the rest derives from it.
- Conversations that got to the point. «Who is this?» and «how much?» are different events; count the second separately.
- Complaints and restrictions. How many accounts dropped out. Without this, growth in volume always looks like success.
- Cost per conversation. All costs for the period divided by the number of real discussions.
Why cost per conversation is the main figure
It is the only one that includes losses. Outreach producing twice the replies at four times the account cost looks successful on the first metric and dismal on this one.
Comparing variants
Change one thing at a time: text, then list, then mode. Keep samples comparable — a text on a warm list against a text on a cold one proves nothing.
A hundred targets is the minimum for comparison. On twenty, the difference between variants is noise.
What to do with the numbers
Almost no replies usually means the list, not the text: the right message to the wrong person is still the wrong message — who counts as active.
Replies but no deals means the problem is after the reply — answering fast.
How Neurogram does this
Everything above is manual work that runs into the number of hours in a day. Neurogram does it on your own accounts and without you: it collects channels and audiences, writes comments and replies with a language model, and keeps limits and quiet hours so the accounts survive. See pricing or look at your case.