The first message decides whether there is a second. It gets read in full only if it is short, and answered only if it is clear what is wanted.
What it needs
- Where you came from. «I saw your question in the renovation chat» answers the recipient's first question — how you got their contact.
- Why you are writing. One sentence, no run-up.
- What you want from them. One question answerable in a word.
What it must not have
- A company presentation. Nobody is interested before interest exists.
- A list of services. A stranger does not pick from five options.
- A link in the first message. A link from a stranger looks suspicious, and some people close the chat there.
- A voice note. Almost nobody listens to one from a stranger.
Length
Three or four lines. Anything longer than a screen reads as advertising before it is read at all.
The closing question
It should allow a short answer. «Is this relevant?» works better than «tell me about your needs»: the first gets a word, the second gets nothing.
After that it is a conversation — the sequence.
How Neurogram does this
Everything above is manual work that runs into the number of hours in a day. Neurogram does it on your own accounts and without you: it collects channels and audiences, writes comments and replies with a language model, and keeps limits and quiet hours so the accounts survive. See pricing or look at your case.