An automated reply is good where the question is ordinary. The trouble is that a chat does not stay ordinary, and the handover point has to be decided in advance — otherwise the model answers confidently exactly where it should not.
Signals to hand over
- Custom terms. Discounts, unusual volumes, payment terms — anything you decide yourself is not the model's to decide.
- A question outside the brief. If the answer is not in what you wrote, the correct move is to fetch a person, not to invent — see DM automation.
- A complaint. An unhappy existing customer goes to a person, always, with no exceptions.
- "Am I talking to a bot?" Answer honestly and hand over. Trying to convince them otherwise damages the deal more than the automation ever would.
- The same question a third time. The answer did not satisfy them, and the next generated one will not either.
- Money and deadlines. Past that point come commitments.
How to hand over
Without a gap. The worst version is "let me connect you with a specialist" followed by two hours of silence. If nobody is available, say when they will be.
The person taking over must see the whole thread. Otherwise the customer repeats everything and starts the conversation annoyed.
What should never be automated
Refusals. "We cannot help you" from an autoresponder reads as dismissal even when it is correct.
And promises. Any sentence about timing, guarantees or outcomes is a commitment, and a person should make it.
Setting it up
The handover condition is written before launch, not discovered along the way. The practical test is reading the first few dozen conversations end to end: the places where the model went further than it should are obvious there. See qualifying leads.
How Neurogram does this
Everything above is manual work that runs into the number of hours in a day. Neurogram does it on your own accounts and without you: it collects channels and audiences, writes comments and replies with a language model, and keeps limits and quiet hours so the accounts survive. See pricing or look at your case.