Everything on Telegram starts with a list of places. The platform gives you no help building it: search matches channel names, and there is no interest targeting to lean on.
Where the audience actually is
In three kinds of place, and they behave differently:
- Channels — people read, you cannot speak to them there except in the comment thread.
- Chats and groups — people talk, and so can you.
- Comment threads — the warmest slice: someone read a specific post and chose to reply.
Start from words, not from names
The audience is found through the vocabulary it uses, and that vocabulary is the customer's, not yours. People do not search for your service category; they describe a problem. Collect those phrasings from your own conversations first — keyword research.
Then narrow by combination
One broad word returns everything containing it. Two words that must appear together return an intersection, which is what a niche actually is. "Marketing + b2b" is a niche; "marketing" is a category.
Then check what you found
A collected list is not yet an audience. Part of it is dead, part inflated, part irrelevant — dead channels and spotting a fake channel.
The shortcut through people
Active participants of a professional chat are simultaneously your audience and a map of the field: they know which channels matter, because they read them. Collecting them is cheaper than collecting channels — finding active users.
What you will not find
Closed communities. If the real conversation in your field happens behind invitations, the market looks emptier from outside than it is, and no tool changes that — what parsing can and cannot do.
How Neurogram does this
Everything above is manual work that runs into the number of hours in a day. Neurogram does it on your own accounts and without you: it collects channels and audiences, writes comments and replies with a language model, and keeps limits and quiet hours so the accounts survive. See pricing or look at your case.