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Finding competitor chats

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Four ways to locate the venues your competitors work in, and why it is worth doing before you launch your own outreach.

Finding competitor chats

The venues where competitors already work are a ready-made map of the niche. Someone spent time finding them and the result is visible from outside.

One: search by name

Competitor names in search return their channels, and through them the linked discussion groups. The fastest route and the most obvious.

Two: through their commenters

Find the accounts commenting on a competitor's behalf and look at where else they write. One such account exposes their entire venue list at once — usually dozens.

Three: Telegram recommendations

Channels carry a «similar» block. Starting from one competitor, a few hops collect most of the niche: recommendations are built on audience overlap, which is exactly what you want.

Four: mentions

Searching messages for a competitor's brand name shows where it gets discussed. Often those are chats that appear on no list — the places where the audience compares options.

Why do this before launching

To see whether the niche is burnt. If every discussion already holds five identical pitches, yours will be the sixth and perform accordingly. An empty discussion under a live channel is the opposite signal.

And to read what they write: an hour spent on competitors' comments teaches more than a week of your own experiments. Assessing a niche as a whole is in the niche piece.

Topic: Parsing

More on this topic: The tool for this

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