HomeBlogParsingKeyword search or competitor audience

Keyword search or competitor audience

Читать по-русски

Two ways to build a venue list: searching by keywords and harvesting competitor discussions. Where accuracy is higher and where volume is.

Keyword search or competitor audience

There are two routes to a venue list, and they produce different things.

By keywords

You supply the words of your topic and search returns channels and chats named that way. Fast, produces volume, covers the niche in breadth.

The drawback is accuracy. Search matches names rather than content, so dead channels and same-named venues from other topics come along. Checking the result is unavoidable.

By competitors

You take a channel where your audience already sits and collect the people who comment there. Accuracy is higher: these people showed interest through an action, not a subscription.

The drawback is volume. One channel yields as many active people as it has, and scaling means more sources.

When to use which

  • Starting in a new niche — keywords: you need to see what exists.
  • You already know the competitors — their audience: a shorter, better list.
  • You need volume for a large fleet — keywords, or you will run out of venues.

Combining them

Keywords first, to map the niche and see who leads it. Then those leaders, to collect the active audience. The first answers «where», the second «who». Both live on the parser page.

Topic: Parsing

More on this topic: The tool for this

Read next

Chats or channels

How a topical chat differs from a channel with discussions, where the response is higher and why outreach needs both.

Finding competitor chats

Four ways to locate the venues your competitors work in, and why it is worth doing before you launch your own outreach.

Building a list of 1500 channels

The practical order: how many keywords are needed, why pair combinations are switched off at scale and how to split collection into batches.

Ready to put this to work?

Neurogram automates parsing, commenting and DM conversations on Telegram. Three days free — no card required.

Try it free