Premium gets sold as ban protection. It is not: the subscription neither suspends the rules nor lifts restrictions. Here is what it actually buys.
What it gives
Higher limits on some actions, a longer bio, no ads and a visible badge. The badge is not decoration: the person you wrote to sees it, and it changes the first impression of an unknown account.
A subscription is also a solvency signal — there is money behind the account, so it reads as less disposable.
What it does not give
Immunity to a spam restriction. It arrives the same way and lifts the same way — see what to do about a restriction. Outreach at the old pace from a Premium account ends where it ended without one.
When it is justified
For long-lived, front-facing accounts: the ones that hold conversations, that people come back to, that get checked before a reply. One or two per project pay for themselves in response rate.
When it is not
Across a fleet of disposable accounts. A subscription on each of fifty is a budget line comparable to the accounts themselves, while barely moving lifespan. Count it through fleet cost.
How to decide for yourself
Compare response rates on two or three accounts with and without, on the same audience. Either the difference is there in the numbers or it is not — and trusting somebody else's claim here costs more than testing.
On measuring return per account: pricing the risk of a ban.
Buy accountsaged, with full session files