The commenting funnel is measured in steps, not end to end. An overall comments-to-leads ratio is the product of four numbers, and tells you nothing about which one to fix.
What to measure
- Comment to profile view. Counted from profile visits. Driven by the text.
- Profile to dialogue. Counted from conversations started. Driven by how the profile is set up.
- Dialogue to request. Driven by reply speed and by what is said.
- Request to payment. No longer about Telegram: that is your normal sales process.
Expect heavy loss
A practical observation: each step loses most of what entered it. That is not a fault, it is the physics of cold traffic. The mistake is expecting ten leads from a hundred comments and concluding the tool does not work.
Where fixes pay best
In descending order: the profile, the comment text, reply speed, channel selection. The profile comes first because it is fixed once in an hour and affects every contact afterwards. Channel selection is last not because it does not matter, but because improving it needs new data rather than a decision.
How much data before you conclude anything
Ten comments is noise. The first meaningful numbers appear in the hundreds and the stable ones in the thousands. Until then fix only what is obviously broken and resist changing settings daily — otherwise you are measuring your own edits rather than the market.
Measure cohorts, too: comments this week and leads this week are different people, because days pass between first touch and request. Divide one by the other and you get a number that looks tidy and means nothing. The absolute scale is in the comments-per-lead piece.