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CPA or Revshare at 1win

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One-off payment against a share of revenue: which model suits your traffic type and how to settle it on your own numbers.

CPA or Revshare at 1win

The CPA-versus-revshare argument has no general answer. It has one number as an answer: how long your player sticks around.

When CPA wins

When the traffic is one-shot: the person arrives, deposits, plays and leaves. A share of their revenue is then negligible while the one-off payment is not. At 1win Partners the CPA ceiling is $250 per player.

CPA has a second advantage: money arrives fast and predictably. For anyone funding traffic out of pocket, turnover beats ceiling.

When revshare wins

When the audience is yours, warm and returning. Revshare from 50% on a player who stays six months beats any single payment — but it beats it later, not immediately.

This is the model for people with their own channel or chat, where nobody vanishes after the first touch. Working out the horizon: player lifetime value.

How to settle it yourself

Take your first cohort and see how many made a second deposit, and a third. Almost nobody? Your traffic is one-shot and there is nothing to debate. A noticeable share returning? Run the revshare numbers.

Doing this on somebody else's averages is pointless: their audience is not yours.

The mixed option

Different sources, different models. Cold outreach usually yields one-shot players, your own channel yields returning ones. Nothing stops you running them through separate links on separate terms.

See 1win Partners terms18+

On sources for this vertical: gambling traffic from Telegram.

Topic: Traffic

More on this topic: The tool for this

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How Revshare Is Calculated

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How 1win Partners Works

What an affiliate actually gets paid for, who pays whom along the chain, and which dashboard numbers decide your money.

Registering With 1win Partners

What to enter when opening an account, what to configure before the first click, and which questions to put to your manager.

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