Beginner mistakes are uniform enough to list in advance. Here are the ten most common.
1. Picking a vertical by payout size
A high rate means difficult traffic, not easy money.
2. Testing on twenty contacts
At that volume you are looking at noise. A hundred per variant minimum.
3. Changing everything at once
You get a result and cannot repeat it. One change at a time.
4. No tracking
Without tags you cannot tell a good venue from a bad one and pay for both equally.
5. Ignoring account attrition
The most expensive forgotten cost line.
6. Starting without warm-up
A fresh account at full limits lasts days.
7. The same text to everyone
A hundred identical messages is a hundred reasons to report you.
8. Scaling after one good day
Some good tests are luck. Repeat the volume before tripling it.
9. Budget for exactly one month
Month one is almost always a loss — see starting budget.
10. Believing other people's case studies
The numbers are unverifiable and the conditions were different.